Wild Rivers Conservancy

Logo Design

After 110 years of stewardship of the St. Croix and Namekagon Riverway through land conservation and water quality protection, the St. Croix River Association received a new name – Wild Rivers Conservancy – and a fresh, versatile logo designed by Studio2.


Wild Rivers Conservancy's new name and logo design flows from the nonprofit’s unique vision for the future and the diverse needs of the St. Croix and Namekagon Rivers. To support that vision, Studio2 created a simple yet memorable logo that would capture Wild Rivers supporters’ zeal for the outdoors and be versatile enough for use on their website, marketing materials, apparel and merchandise. The vibrant logo is designed in a way that can be used with or without the names of the rivers, and its custom graphics feature the St. Croix’s recognizable bluffs and pine trees that are local to the area.


Featured Items

  • Customized typography
  • Vibrant, natural color palette 
  • Versatility
  • Relevance to local area

Client Accolades