High Rye Bourbons

Liquor Package Design

Trader Joe’s wanted a package design for their new bourbon that would resonate with hip, millennial whiskey drinkers and resemble the untamed spirit of the wild west.

Smooth, Sweet and Delicate

Consumer interest for rye whiskey has grown tremendously in recent years, partly due to an emerging home mixology movement rooted in old-fashioned cocktail recipes spotlighting the rye liquor. Before Trader Joe’s launched High Rye Bourbon, they enlisted the help of Studio2 to create a nostalgic package design that would transport consumers to life on the frontier. The woodsy label features western-style typography and a charred oak barrel background, along with custom graphics.

Packaging Features

  • Package design
  • Graphic design
  • Hot foil stamping
  • Embossing
  • Strip stamps
  • Bubble glass

Client Accolades