Veil Botanic Collection Vodka
Liquor Packaging Design
When a popular vodka brand extended its product line into botanical infusions, they called on Studio2 for a fresh design approach.
Fresh design for fresh picked flavors
The Veil brand is known for smooth and crisp vodka at an equally refreshing price point. When a large national retailer of wine and spirits decided to extend this brand into a new product line by introducing a collection infused with natural flavors, they worked with Studio2 to design the packaging. The resulting packaging design depicts the natural flavors through a classic hand-painted look. Bright color blocks and clean, modern typography give a feeling of freshness to the design, and silver and gold foil accents immediately communicate to consumers that they're about to taste something special. The endcap signage graphics designed by Studio2 is an eye-catching composite of product photography and PhotoShop magic. It successfully stopped shoppers in their tracks and made the new product line stand out among the many options in this large warehouse-format chain of stores.
- Product line extension
- Label design
- In-store signage graphic design
- Hot stamped gold and silver foil accents
- Customized licensed illustration