PhoneFin
Consumer Product Website
Differentiating a new brand from a solidly entrenched competitor and selling online takes both strategy and creativity. Learn how Studio2 took on the challenge.
The Best of Both Worlds
PhoneFin is a new mobile phone accessory entering a competitive market dominated by one key player. Since the PhoneFin is sold both at retail and online, the website had two important goals: establishing the brand and promoting its unique product features, while offering the ability for customers to purchase directly online. Studio2 created the Phone Fin site with a front end built on WordPress and an e-commerce store on Shopify. This set-up is ideal to provide graphic and functional flexibility combined with an out-of-the-box shopping cart that's user friendly both for customers and site admins alike. The design of the site was inspired by the fashion-forward and social media savvy customers the brand wants to attract, with lots of lifestyle photography and fun copy to promote and differentiate the product from the competition.
Website Features
- Product photography
- Photo editing in PhotoShop
- Logo and branding
- Packaging
- Copywriting
- Full e-commerce integration
- Social media tie-ins
- Custom animation
Client Accolades
