Lift Bridge Hard Seltzers
HARD SELTZER PACKAGING DESIGN
Lift Bridge Brewing Co. worked with Studio2 to extend its successful craft beer brand to hard seltzers and appeal to current and new customers alike.
A FRESH APPROACH
Our client, Lift Bridge Brewing Company, was well-known for its amazing craft beer, but ready to expand into hard seltzers. In this crowded market where every competitor looks the same, the challenge was to create a can design that was recognizable as a seltzer, yet differentiated from the competition. Furthermore, the packaging had to translate the Lift Bridge brand, known for its storytelling and historic vibe, into a seltzer. We accomplished this through fresh and light-hearted illustrations referencing iconic aspects of the brewery's home town and bright colors specific to each flavor.
Packaging Features
- Brand extension
- Custom illustration
- 12 oz. skinny can design
- 12-pack design
Client Accolades
