Signature Retail Solutions

Since Signature Sales was founded 1996, they've been evolving at the pace of retail, and that's fast! Not only had their services expanded, they had recently added new downtown Minneapolis office space. The time was right to refresh both their name and brand. It was important to them not to throw away the strong reputation they'd built over the years, but also show their commitment to moving forward. We collaborated with their team to land on a new look using an iterative design process that allowed them to work through various name options they were considering. The result is a new name and dynamic look that clearly communicate the breadth of ways they help clients grow their business.