El Método
Liquor Packaging Design
In order to reflect the purity of this Artisan tequila, Studio2 was enlisted to brand & create a packaging design for Target that was fresh yet classic.
Adherence to Tradition
El Método is as pure as you can get: 100% pure agave, made with natural spring water and no additives. That’s why Target wanted a classic package design to reflect the authenticity of the product. The label, printed on raw, uncoated paper, depicts an agave illustration along with text inspired by hand-lettering. The tequila is packaged in a semi-custom bottle with bubbles blown into it, making it evident that this product has never seen the inside of a factory. In fact, it is hand-packaged in Mexico, where its muted colors and raw style are respected for their adherence to tradition. When it comes to meeting our client’s needs, our designers think of everything.
PACKAGING FEATURES:
- Custom-selected wood cork
- Strip stamp
- Uncoated paper label
- Semi-custom bottle
- Integration of ink and foil in illustration
- Paper embossment