Farm Girl Beer Packaging

Lift Bridge Brewing Company’s flagship beer is Farm Girl Saison. The updated designs we came up with for this packaging stemmed from an actual historical photo. We took the farm girl character and custom-illustrated her to be the face of this brew, and in some ways the Lift Bridge brand itself.

We added to the concept by adding illustrated farm animals and background structures. Subtle touches of a ribbon-inspired badge and wheat crops add some extra flavor. It was the first can design for Lift Bridge and set the tone of all future packaging designs.