Printed catalogs, the workhorses of sales and marketing during the 20th century, are once again becoming a tool marketers will want to keep in their tool kits. According to research conducted by Harvard Business Review and published in their article, “Why Catalogs are Making a Comeback,” response rates to catalog marketing have increased by 170%…

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In a highly digital and mobile world, making it easier for customers to find you is the name of the game. If your business has a physical location like an office or store, it’s worth it to spend a few minutes claiming or creating your free Google My Business listing. Your free Business Profile helps…

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