Saint Mark's Episcopal Cathedral
BRANDING CASE STUDY
Saint Mark’s enlisted the help of Studio2 to create a new logo, elevated brand and user-friendly website that would better reflect the Cathedral’s growing mission and welcoming culture.
Why in heaven's name would a church invest in branding, marketing and communications? Because a faith community faces similar challenges to any business — increasing awareness, generating interest and encouraging people to take action. In the case of Saint Mark's Episcopal Cathedral, the largest Episcopal congregation in Minnesota, the organization's leadership knew that coming out of COVID-induced disruption, engaging current members and encouraging new ones to visit would be a larger challenge than ever before.
We started the re-branding project by conducting focus groups with a diverse group of stakeholders followed by an online survey. We wanted to learn what made members visit and eventually join Saint Mark's. Once we identified the strengths to leverage and obstacles to overcome, we used these insights to inform brand messaging, visual design and website strategy.
Saint Mark's previous logo beautifully represented the Loring Park area of Minneapolis where they're located. But our research showed that with several other large and historic churches in the same vicinity, Saint Mark's needed to visually communicate its unique identity more clearly. Studio2 developed a logo that highlights the most prominent feature of the cathedral's architecture — it's neo-gothic bell tower.
Before and After: Saint Mark's Episcopal Cathedral logo
Visual Brand Elements
The new brand color palette gives a nod to tradition which is one of the aspects we learned that people appreciate about Saint Mark's. The logo features a blend of modern and classic fonts so it feels current and vibrant in keeping with the church's progressive ideology. Variations of the logo were developed for horizontal and vertical uses as well as a "badge" version that can be used for social media.
Studio2 also developed a new website to bring the new brand to life. It features quick links to frequently used content, reorganized pages, a robust events calendar, and helpful information for newcomers. A new set of pages were created to highlight the spaces and services offered for weddings, funerals and other events. These pages support the Cathedral's goals of generating income to support their operations and mission, and also helping people experience the beautiful, sacred spaces and welcoming culture of Saint Mark's, encouraging them to make it their church home.
- Comprehensive rebranding based on insights
- Brand identity that conveys the vibrancy of the spaces and people that make up Saint Mark’s, identifies the Cathedral via its iconic bell tower, and aligns with The Episcopal Church and ECMN in a fresh way
- Multiple logo formats and flexible design elements that can be adapted to a wide variety of communications channels from member emails to social media and more
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