May 2014 Twin Cities Business Magazine
Studio2’s own Bob Powers comments about our collaborative relationship with Lift Bridge Brewing Company in our most recent mention and interview in the May 2014 edition of Twin Cities Business Magazine. It’s been a vast range of tasks including packaging, logo design, and other key branding elements. We’ve developed a good sense of trust. They […]
2013 Davey Award Winners and The Minneapolis Egotist Mention
Studio2 has a couple announcements that we’re very proud of. First, we have won two 2013 Davey Awards for our work on the Lift Bridge Brewing Company’s Farm Girl Saison® Can design, and for our very own Studio2 website. Both are excellent examples of our package design and website design capabilities.
2013 American Graphic Design Award Winners!
Studio2 is proud to announce that we’ve won three 2013 American Graphic Design Awards. Our Farm Girl Saison® 16 oz. can, Cooper’s Mark Bourbon Whiskey label and BORIS™ logo design were this year’s winners. Special thanks to Lift Bridge Brewing Company, Distiller Sales Company and Visual Horizon Communications, Inc. for their trust and support… such […]
The New Old Milwaukee
So, if Superbowl television ads are out. What’s left? What’s going to give a brewery the most impact for their money? Packaging. It’s the most consistently visible piece of branding available. It’s actually in the consumers’ hands, and needs to be effective at communicating the brand story, encouraging brand trial, and differentiating itself from the […]
What a Beast!
The Kraken® Rum is one of those rare brands that launched with a brand story and packaging design as the main focus. Most breweries and distilled spirits companies try to rely on the nature of their ingredients, or described flavor, to set them apart. The Kraken, a new entrant to the market and unknown player, was […]
Whose brew?
More and more craft beer breweries are opening every year. The industry is strong, and times are good, right? But, with a growing industry comes increased competition. Do people think one brewing company is as good as the next? A brewer’s confidence about their beers’ superior taste alone is not enough to keep consumer loyalty. […]
Have we met?
Royalty free stock photography is great–it’s cheap, readily available, and quick to get. Using stock photography is a smart way to promote your brand, right?
Kills “Good” or Kills “Bad?”
Political intention and bad design can’t defeat a sense of irony. Take a look at a Marlboro print ad I saw recently.
The beer T’s of our time
If I was going to make the case that craft brewing is a branch of rock and roll, my first evidence would be craft beer T-shirts.
Norseman Update: I like it.
I just want to share my opinions about the Minnesota Viking’s Norseman logo icon update being a good one.