Redesign of a legacy brand
The Charles Regnier redesign brought a fresh, modern look to this legacy liqueur brand while preserving the familiar visual cues that loyal customers recognize and trust. The updated design refined key brand elements to create a more contemporary shelf presence without losing its heritage appeal. In addition to elevating the overall aesthetic, the redesign enabled a more efficient packaging format, optimizing material use and production processes to reduce costs and improve consistency across SKUs.
Project Scope
- Moodboards & brand exploration
- Design planning for complete product line
- Label designs for 18 SKUs
- Production art
- Prep for TTB/COLA submission
- Print coordination & press checks
Slide for before & after designs
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