Chuck Jones is an animation legend. He was an accomplished cartoon artist, creating numerous characters including Wile E. Coyote, Road Runner, Marvin the Martian and Pepe le Pew. And, he was an award winning director; his contributions to Looney Toons for Warner Bros. Cartoon Studios are as monumental as they are memorable. Bugs Bunny, Daffy Duck, Elmer Fudd and the rest of the cast only exist because of the genius story telling and character development of Chuck Jones.
But, his greatest work is for a simple little animated short created in 1965. It’s called, The Dot and the Line and is based of the book of the same name by Norton Juster. The film couldn’t be more stripped down. The characters are really just a line and just a dot. But Jones was able to take those simple elements and demonstrate how they can become so rich with meaning, so persuasive and impactful, and so memorable through skilled manipulation. The story, to me, is a metaphor for graphic design. Good design has nothing to do with what computer of software is used; it’s about taking everyday things–words, images, colors–and arranging them in a way that causes people to think, react and take action in ways they never would without the designer.
You owe it to yourself to spend the next ten minutes watching the amazing work of Chuck Jones.