Toro Catalog Design

In past years, Toro treated their parts catalogs like… a catalog of parts, and that’s it. There was little attempt to give them much personality, brand attention or leverage it’s ability to act as a marketing tool. Charts are charts, right? Not in our mind. We used the opportunity to strengthen Toro’s brand and breathe some life into a highly used reference by designing these hefty, perfect-bound catalogs with captivating photography and graphics.