Robert Powers

Big beasts are nearing extinction.

When speaking about the size of agencies for design or advertising, most clients initially have expectations equating a large size to the most value. This is quickly becoming an antiquated idea. While large agencies indeed may have more resources at their disposal, they also bring some heavy luggage. Most large agencies have been around for […]

Website Re-imaging Works

  Wonder why the Wendy’s or McDonald’s near you tore down their buildings and completely rebuilt new ones in the same exact location? Those had been there for years, right? Doesn’t it seem wasteful, when they’re going to basically offer the same thing as before? The answer is a simple reality — perception of value. […]

Studio2’s own Bob Powers comments about our collaborative relationship with Lift Bridge Brewing Company in our most recent mention and interview in the May 2014 edition of Twin Cities Business Magazine. It’s been a vast range of tasks including packaging, logo design, and other key branding elements. We’ve developed a good sense of trust. They […]

Studio2 is proud to announce that we’ve won three 2013 American Graphic Design Awards. Our Farm Girl Saison® 16 oz. can, Cooper’s Mark Bourbon Whiskey label and BORIS™ logo design were this year’s winners. Special thanks to Lift Bridge Brewing Company, Distiller Sales Company and Visual Horizon Communications, Inc. for their trust and support… such […]

So, if Superbowl television ads are out. What’s left? What’s going to give a brewery the most impact for their money? Packaging. It’s the most consistently visible piece of branding available. It’s actually in the consumers’ hands, and needs to be effective at communicating the brand story, encouraging brand trial, and differentiating itself from the […]

What a Beast!

The Kraken® Rum is one of those rare brands that launched with a brand story and packaging design as the main focus. Most breweries and distilled spirits companies try to rely on the nature of their ingredients, or described flavor, to set them apart. The Kraken, a new entrant to the market and unknown player, was […]

More and more craft beer breweries are opening every year. The industry is strong, and times are good, right? But, with a growing industry comes increased competition. Do people think one brewing company is as good as the next? A brewer’s confidence about their beers’ superior taste alone is not enough to keep consumer loyalty. […]